Business need
What needed to work better.
A landscaping and lawn care business needed qualified leads quickly while also building a stronger long-term search foundation. The site needed to support residential and commercial services, service-area relevance, reviews, quote requests, seasonal demand, and high-intent Google Ads traffic.
Solution
How the path was improved.
DOYJO improved the web presence around clear service paths, quote requests, review proof, local service areas, organic SEO, local SEO, and Google Ads management. The campaign supports lawn care, landscaping, hardscaping, seasonal cleanups, and now snow and ice management as the business expands into winter demand. The website is hosted elsewhere; DOYJO provides the web development, search, paid traffic, content direction, and conversion strategy.
Result
Why it mattered.
The owner reported that DOYJO saved the business in 60 days. After five months, the company was booked through November, and the next growth focus is snow and ice management. For a service business, better marketing is not abstract — it can mean a fuller calendar, better seasonal planning, and more confidence in the pipeline.