Search priorities
Profile accuracy and trust signals
Better Local SEO checks the business name, categories, hours, service areas, appointment links, descriptions, services, products, attributes, photos, and website links so the profile reflects the real business and supports searcher confidence.
- Category and service review
- Business description rewrite
- Services and products cleanup
- Photo and update plan
- Bing Places alignment
Local SEO support
Posts, Q&A, reviews, and local proof
Profiles perform better when they stay alive. Regular updates, relevant photos, review response guidance, and useful Q&A entries help customers decide whether to call or visit.
- Monthly update ideas
- Customer Q&A planning
- Review request guidance
- Review response templates
- Local proof and job-story ideas
Local SEO support
Tracking profile value
Profile links should be tagged so website visits from Google Business Profile can be understood in GA4. The goal is to connect profile work to calls, forms, and business outcomes.
- UTM-tagged website links
- Landing page recommendations
- Call and form tracking guidance
- Monthly profile notes
- Search Console context