Banking / direct marketing / Google Ads / conversion tracking

First Eagle Bank PPC & Direct Marketing Deposit Campaign

A Chicago-area bank retained DOYJO for direct marketing and paid search campaigns promoting special rate offers, online banking, ATM access, and certificate of deposit opportunities — including a PPC campaign that produced more than $1.9 million in new deposits with less than $8,000 in ad spend.

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Business need

What needed to work better.

First Eagle Bank needed to promote special banking offers in a competitive Chicago market. The campaign needed to reach high-value prospects, communicate the offer clearly, and make the response trackable so spend, message, and results could be measured instead of guessed at.

Solution

How the path was improved.

DOYJO developed direct marketing support and a focused PPC campaign for a special certificate of deposit offer. The work included offer positioning, message alignment, keyword targeting, PPC management, tracking, data review, testing, and campaign refinement.

Result

Why it mattered.

The PPC campaign generated more than $1.9 million in new deposits with less than $8,000 in ad spend. That is less than $0.43 in PPC spend for every $100 in new CD deposits, or more than $237.50 in new deposit volume for every $1 of ad spend. The point is not a vanity click metric; it is a measurable business outcome from a focused offer, clear targeting, tracking, testing, and campaign refinement.

$1.9M+ New deposit volume

Generated from a focused CD offer campaign.

<$0.43 PPC spend per $100

Less than forty-three cents in ad spend for every $100 in new CD deposits.

$237.50+ Deposit volume per $1

More than $237.50 in new deposit volume for every $1 of ad spend.

Project visuals

First Eagle Bank marketing campaign image — First Eagle Bank campaign proof from the original DOYJO portfolio. The CD campaign generated more than $1.9 million in new deposits from less than $8,000 in PPC ad spend.

First Eagle Bank campaign landing page mockup — Banking offer campaign creative and landing-page support used to help attract high-value deposit opportunities.