Solution
How the path was improved.
Blue Apple Dental Group is a dental office in California providing medical dentistry such as implants and facial reconstruction as well as all of the services you'd expect to see in a dental practice.
Dental Offices have challenges that other types of businesses do not. Being health-related, many of the medical terms and trademark terms such as Invisalign ® are not generally accepted due to laws regarding healthcare marketing, personal information, and trademarks on the services they provide.
Brian Bateman has helped Blue Apple Dental Group rank in all local search engine results on both Google and Bing and manages Google Ads. Brian's relationship with Google and understanding of the laws regarding healthcare marketing made the difference in getting Google Ads to run. Blue Apple Dental Group is getting a documented return on investment of over 800% on their Google Ads budget and local SEO.
We also designed a robust direct marketing campaign that is constantly tested and is proven to deliver results.
The image shows the past year of ad performance on Google Ads for Blue Apple Dental Group. Over the course of the year, our management of Blue Apple Dental Group's marketing on Google Ads has resulted in 15,100 clicks at a cost of $15,700, so the average CPC was just over $1.
The results were that Blue Apple Dental Group received 411 phone calls and 2,030 online appointments made (conversions). They estimate that each new patient invests about $1,000 per year in their dental care, so Blue Apple Dental Group grew their dental practice by more than $2,000,000 in the first year just from the online appointments and we can assume that a good percentage of the phone calls were from people setting an appointment the old-fashioned way.
But it gets even better. Only about 15% of the traffic coming to their website comes through Google Ads. Most of the traffic is from organic search results because of the website which we designed & optimized for their dental practice.
Download PDF Files of Blue Apple's Organic Search Engine Rankings
One Year SEO Results: Report 1 | Report 2 | Report 3
Ongoing Week Over Week Search Engine Rankings Gains: Report 1 | Report 2 | Report 3
Challenges:
Gain New Business With Local SEO
Engage PatientsVia Google Reviews
Find New Patients Via Google Ads
Need an Attractive & Professional Website Design
Copywriting & Content to Support SEO
Direct Marketing
Website Maintenance
Website Security
Key Services:
Interactive Home Page Slider
Comprehensive Mobile Friendly Website Design
Content Organization CMS
Google Places & Bing Maps Optimized Listings
Organic Search Engine Optimization
Google Ads Management
Digital Video Management
Multi-Channel Marketing for Online and Traditional Efforts
Outcomes:
Beautifully Designed Website
Interactive & Engaging Home Page Slider
Copywriting & Content Development
Owner is Able to Edit Site Using CMS
Optimized Local Listings on Google Places & Bing Maps
Google Ads Delivering Patients & ROI
Leads Being Generated Every Day
Direct Marketing Targeting Local Customers
Client Review
Project visuals
