Solution
How the path was improved.
BELCHFIRE Torches are used by welding fabricators, iron foundries, cast iron repair shops, heavy equipment manufacturers and marine service shops where preheating and post heating of metals are required. Used for foundry ladle heating, foundry crucibles, preheating metal for fabrication, heating for welding cast iron, heating for welding nickel, and heating for cast iron crack repair.
Brian Bateman was hired to provide Google Ads search engine advertising consulting by Belchfire in 2003. Brian Bateman advised that the site be well optimized for organic search engine rankings before embarking on a Google Ads campaign due to organic relevance being as important a factor as the CPC bid. Their existing website was several years old and originally built by a friend, so it took a little convincing to get Belchfire to accept a new website designed with organic SEO in mind. Brian Bateman has been the online go to guy for Belchfire since 2003.
Challenges:
Promote Belchfire Torches to Industrial Buyers
Generate Qualified Leads
Drive More Sales
Reduce Sales Support Emails
Printable Website
Website Maintenance
Website Security
Key Services:
E-Commerce Development
Custom Quoting System
Website Design
Content Organization CMS
Webmaster Services
PCI Compliance
Outcomes:
Domination in Both Google & Bing Organic Search Engine Results
Consistent #1 Rankings for All Branded Phrases
Top of Organic Search Results for Non-Branded Phrases
Record Breaking Sales Year Over Year
Client Reviews
Project visuals
