Solution
How the path was improved.
Argus Transformative Coaching and Consulting is a consultancy with three main focus areas, Leadership, Professional and Individual coaching. The core of this practice is knowing who you are and knowing where you are. Only then can you move forward in a meaningful way to reach your full potential and goals.
To communicate this philosophy in the branding we developed a simple icon that shows 3 circles interconnected that represent the 3 primary areas of Argus' practice, leadership, professional and personal. Because we are human all of these aspects of life interact together and that is message behind the symbol of the three overlapping circles.
We also put together a monochromatic color palette to evoke simplicity and serenity. Many times individuals seek out coaching because they are in chaos. The symbol and color palette is designed to create clarity and peace.
The graphics are designed to work with online and traditional mediums and provide a cohesive look and feel.
The monochromatic style is carried through onto the website and online communications that include highly dramatic photos, simple stylized messages, great use of negative space giving you an eye-catching look while being simple, elegant and serene.
Challenges:
Crowed Market
Lead Generation
Branding
Multi-Channel Marketing
Powerful Online Presence
Positioning
Measurable Results
Key Services:
Corporate Branding
New Website Design
Mobile Responsive Website Design
Print Production Expertise
Copywriting
Social Media Design
Search Engine Optimization
Outcomes:
Highly Targeted Website
Speaking Engagements
Secured Medical Association Engagement
Higher Brand Awareness
Increased Market Presence
Client Review
Project visuals
